There was a big buzz on Thursday when top
telecommunications company MTN announced that he
would be retaining the services of some artistes as
brand ambassadors, while disengaging some for the
year 2016/2017.
The big names that had their contracts suspended
include MAVIN’s big boss, Don Jazzy, his First Lady,
Tiwa Savage and Omo Baba Olowo, Davido.
While the trio got the axe, the likes of Hafeez Oyetoro
(Saka), Nkem Owoh (Osuofia), Chidinma Ekile, Praiz,
Iyanya, Falz, Tekno, Skales, Nedu and Adamu Zango
will continue smiling to the bank on the bill of the
GSM operator.
Though the company declined giving any reason why
some were sacked while others were retained,
industry watchers and Potpourri in particular believes
their decision might have been influenced by scandals
some artistes got themselves embroiled in the past
months.
For Tiwa Savage, her getting axed may not be
unconnected with the crashed marriage and infidelity
involving her and ex husband, Tee Billz. Though Tiwa
eventually warmed her way into the hearts of her fans
by proving to be an angel in that union but it appears
MTN didn’t find it amusing.
Davido was never looking like he would be a pricy
item this year, not after the brouhaha with his Baby
mama, Sofia Momodu, and the resultant face-off with
the uncle, Ovation magazine publisher, Dele Momodu.
The Dubai child trafficking allegation didn’t help
matters either – At least, MTN could have thought so
too
On Don Jazzy’s part, his spat with Olamide at the
Headies might have been bigger than we thought.
Though it was a beef started by Olamide, but Don
Jazzy’s conduct after the showdown could have
embarassed the Y’ello people.
However, MTN’s General Manager, Consumer
Marketing, Richard Iweanoge explained why they are
keeping past winners of their Project Fame reality
music TV show, which include Inyanya, Chidinma and
Praiz, saying “MTN is particularly proud of these
musicians because we not only gave them the platform
to express their talent through Project FAME, we have
consistently supported them over the years by making
them our ambassadors.
We are proud to have been able to contribute to some
of Nigeria’s biggest music acts.”
Beyond the Project Fame alumni, Iweanoge also said
that in order to nurture other artistes so that they too
could attain greater heights, MTN would still retain the
services of some of its newly-signed brand
ambassadors like Falz, Skales and Tekno who are the
faces of its youth segment proposition – MTN Pulse.
He added that there will be a renewed focus on
building MTN’s digital platforms.
Source: Vanguard
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